The Art of Public Speaking by Dale Carnegie and J. Berg Esenwein online

XVI METHODS OF DELIVERY

page 2 of 5 | page 1 | table of contents

As well choose a surgeon from his ability to play golf. To be sure, it always interests an audience to see a great man; because of his eminence they are likely to listen to his words with respect, perhaps with interest, even when droned from a manuscript. But how much more effective such a deliverance would be if the papers were cast aside!

Nowhere is the read-address so common as in the pulpit--the pulpit, that in these days least of all can afford to invite a handicap. Doubtless many clergymen prefer finish to fervor--let them choose: they are rarely men who sway the masses to acceptance of their message. What they gain in precision and elegance of language they lose in force.

There are just four motives that can move a man to read his address or sermon:

1. Laziness is the commonest. Enough said. Even Heaven cannot make a lazy man efficient.

2. A memory so defective that he really cannot speak without reading. Alas, he is not speaking when he is reading, so his dilemma is painful--and not to himself alone. But no man has a right to assume that his memory is utterly bad until he has buckled down to memory culture--and failed. A weak memory is oftener an excuse than a reason.

3. A genuine lack of time to do more than write the speech. There are such instances--but they do not occur every week! The disposition of your time allows more flexibility than you realize. Motive 3 too often harnesses up with Motive 1. 4. A conviction that the speech is too important to risk forsaking the manuscript. But, if it is vital that every word should be so precise, the style so polished, and the thoughts so logical, that the preacher must write the sermon entire, is not the message important enough to warrant extra effort in perfecting its delivery? It is an insult to a congregation and disrespectful to Almighty God to put the phrasing of a message above the message itself. To reach the hearts of the hearers the sermon must be delivered--it is only half delivered when the speaker cannot utter it with original fire and force, when he merely repeats words that were conceived hours or weeks before and hence are like champagne that has lost its fizz. The reading preacher's eyes are tied down to his manuscript; he cannot give the audience the benefit of his expression. How long would a play fill a theater if the actors held their cue-books in hand and read their parts? Imagine Patrick Henry reading his famous speech; Peter-the-Hermit, manuscript in hand, exhorting the crusaders; Napoleon, constantly looking at his papers, addressing the army at the Pyramids; or Jesus reading the Sermon on the Mount! These speakers were so full of their subjects, their general preparation had been so richly adequate, that there was no necessity for a manuscript, either to refer to or to serve as "an outward and visible sign" of their preparedness. No event was ever so dignified that it required an _artificial_ attempt at speech making. Call an essay by its right name, but never call it a speech. Perhaps the most dignified of events is a supplication to the Creator. If you ever listened to the reading of an original prayer you must have felt its superficiality.

Regardless of what the theories may be about manuscript delivery, the fact remains that it does not work out with efficiency. _Avoid it whenever at all possible._

_Committing the Written Speech and Speaking from Memory_

This method has certain points in its favor. If you have time and leisure, it is possible to polish and rewrite your ideas until they are expressed in clear, concise terms. Pope sometimes spent a whole day in perfecting one couplet. Gibbon consumed twenty years gathering material for and rewriting the "Decline and Fall of the Roman Empire." Although you cannot devote such painstaking preparation to a speech, you should take time to eliminate useless words, crowd whole paragraphs into a sentence and choose proper illustrations. Good speeches, like plays, are not written; they are rewritten. The National Cash Register Company follows this plan with their most efficient selling organization: they require their salesmen to memorize verbatim a selling talk. They maintain that there is one best way of putting their selling arguments, and they insist that each salesman use this ideal way rather than employ any haphazard phrases that may come into his mind at the moment.

Next

self help sanctum is created and compiled by abracad - contact: info@twinisles.com