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The Art of Public Speaking by Dale Carnegie and J. Berg Esenwein online

XX INFLUENCING BY DESCRIPTION

page 4 of 8 | page 1 | table of contents

The Art of Public Speaking by Dale Carnegie and J. Berg Esenwein

--LAFCADIO HEARN, _Chinese Ghosts_.

The stars were clear, colored, and jewel-like, but not frosty. A faint silvery vapour stood for the Milky Way. All around me the black fir-points stood upright and stock-still. By the whiteness of the pack-saddle I could see Modestine walking round and round at the length of her tether; I could hear her steadily munching at the sward; but there was not another sound save the indescribable quiet talk of the runnel over the stones.

--ROBERT LOUIS STEVENSON, _Travels with a Donkey_.

It was full autumn now, late autumn--with the nightfalls gloomy, and all things growing dark early in the old cottage, and all the Breton land looking sombre, too. The very days seemed but twilight; immeasurable clouds, slowly passing, would suddenly bring darkness at broad noon. The wind moaned constantly--it was like the sound of a great cathedral organ at a distance, but playing profane airs, or despairing dirges; at other times it would come close to the door, and lift up a howl like wild beasts.

--PIERRE LOTI, _An Iceland Fisherman_.

I see the great refectory,[22] where a battalion might have drilled; I see the long tables, the five hundred heads bent above the plates, the rapid motion of five hundred forks, of a thousand hands, and sixteen thousand teeth; the swarm of servants running here and there, called to, scolded, hurried, on every side at once; I hear the clatter of dishes, the deafening noise, the voices choked with food crying out: "Bread--bread!" and I feel once more the formidable appetite, the herculean strength of jaw, the exuberant life and spirits of those far-off days.[23]

--EDMONDO DE AMICIS, _College Friends_.

_Suggestions for the Use of Description_

Decide, on beginning a description, what point of view you wish your hearers to take. One cannot see either a mountain or a man on all sides at once. Establish a view-point, and do not shift without giving notice.

Choose an attitude toward your subject--shall it be idealized? caricatured? ridiculed? exaggerated? defended? or described impartially?

Be sure of your mood, too, for it will color the subject to be described. Melancholy will make a rose-garden look gray.

Adopt an order in which you will proceed--do not shift backward and forward from near to far, remote to close in time, general to particular, large to small, important to unimportant, concrete to abstract, physical to mental; but follow your chosen order. Scattered and shifting observations produce hazy impressions just as a moving camera spoils the time-exposure.

Do not go into needless minutiæ. Some details identify a thing with its class, while other details differentiate it from its class. Choose only the significant, suggestive characteristics and bring those out with terse vividness. Learn a lesson from the few strokes used by the poster artist.

In determining what to describe and what merely to name, seek to read the knowledge of your audience. The difference to them between the unknown and the known is a vital one also to you.

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